print | online | illustration


Rocket propel your brand with g-force inducing design. We specialise in print, web, illustration and other digital trickery to get your message across to the right audience.

rocket five design logo
clouds produced from rocket blasting off
why work with us?

stellar service

We believe design is about excellent communication. Not just how it looks, but the message it must convey.

We work in both digital and print, exploring the best solutions from the initial brief and taking it to your final vision. We have 20 years’ experience in brand identity, graphic design and illustration with a drive to create.

spaceman servicing a satellite
futuristic city

With research, imagination and a well-structured design process, we will provide the solution that fulfils your requirements.

a spaceship flying past the sun
print icon

Creating and maintaining your visual design with attention to detail and a passion for materials used. We can provide logos and branding, business cards and stationery, brochures, display materials, and advertising.

digital icon

Building and supporting an online presence that can be extended to many platforms. We can provide web design and building, user interface design, social media posts and HTML emails.

illustration icon

Imaginative, story-driven images to create impact and support a narrative. Using all the digital tools available, we can create photo manipulations and vector-based designs that can convey a problematic concept.

grey moon
want some examples?

creative space

Below are examples of some of the work we have produced. If you want to see our current work check out our Instagram.

blue planet
an outpost on a moon
orange planet
who are we?

your co‑pilot

My name is Neil Ruddiforth, a freelance designer and illustrator from Aberdeen in Scotland. Along with my wife Alison, we help businesses elevate their brand or start a new one that creates a real impact.

waving spaceman floating with a pencil
a city in the clouds
how do you get in touch?

first contact

If you have any questions or have a project you would like to discuss you can email us at:

instagram linklinkedin link
a spaceman using a communication device
water planet
five rockets taking flight
Neil Ruddiforth is an exceptionally professional and creative designer. He has assisted Exceed with numerous requests including campaign logos, case studies, conference back-drops and more. Neil is versatile but also flexible, and willing to offer suggestions based on experience. I have been very grateful for Neil’s support over the last 5 years.
Tim Wigham - Head of Performance Improvement
exceed logo
After researching our market and spending time with us in person to understand our existing business, Neil worked with us to create a strong, recognisable logo that now matches the strength of our food offering. He made an arguably daunting exercise to re-brand our business effortless - by communicating with us regularly throughout the design process and offering expert advice from start to finish. Since finishing the logo, we have lined more work up for Neil to design our printed materials, including loyalty cards and banners for our street food stall, as I know we’re in good hands!
Lindsay Jackson - Co-owner
smoke and soul logo
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