4C Global
4C Global is an Aberdeen-based international growth consultancy founded in 2020. Specialising in the energy sector, they assist companies in achieving scalable, sustainable growth through services like sales strategy, business development, market intelligence, and international expansion support. With a global network of consultants across key energy hubs, 4C Global combines proven business development experience with extensive industry connections to deliver impactful results.
The Challenge
4C Global approached Rocket 5 for a rebrand and new website that better reflected the personality of the business and its CEO. They needed a modern, professional identity with strong visual clarity and standout appeal in a competitive sector. While they had a general idea, they looked to Rocket 5 for creative direction — allowing space for bold ideas.
Our Approach
We began with a discovery session, brand audit, and competitor research, followed by mind mapping and moodboarding to define direction. Inspired by 20th-century art, we explored visual styles aligned with the CEO’s personal taste. The project was highly collaborative, aiming for a simple but bold design that balanced personality with professional credibility
The Solution
Rocket 5 delivered a full identity including logo, colour palette, typography, brand guidelines, and bold graphic patterns. The brand was applied across digital and social platforms, including a custom-built Webflow site featuring video, animations, and custom icons. A layout system and curated image direction ensured consistency and cohesion.
The Results
The rebrand and website were met with enthusiastic feedback from the client, who continues to express how happy he is with the outcome. The new identity has since been rolled out across social media and promotional materials, reinforcing 4C Global’s presence with bold clarity and professionalism. The launch was delivered on time and received positive responses from their network and audience. The project also led to further referrals and helped strengthen the working relationship between Rocket 5 and the client. The final brand is a confident expression of the business — something both the client and Rocket 5 are proud to stand behind.
Before working with Rocket 5, I found it difficult to clearly communicate who we were as a business. Coming from a sales background, branding myself and the company was a real challenge. While our old website had served us well, it no longer reflected the direction we were heading. I wanted something that aligned with our values, delivered a stronger message, and avoided the cookie-cutter feel I’d seen elsewhere. Rocket 5 helped us through a full brand refresh, created a bespoke website, developed a tailored marketing package, and provided clear brand guidelines to support us moving forward.
The result has been a renewed sense of confidence in how we present ourselves, with positive feedback from senior industry leaders and a noticeable improvement in how we communicate with clients. The return on investment has been well worth it. When things look, sound, and feel right, they usually are. What really stood out was Neil’s attention to detail and his commitment to getting it right. His process is thoughtful, considered, and genuinely market-leading. He keeps you on track, always delivers on time, and brings a calm confidence to every stage of the work. Rocket 5 has become an extension of our business, and we wouldn’t look anywhere else.
Finlay Johnston
Managing Director
4cglobal.co.uk
