When creating materials for your business, it is important to understand that designing for print and designing for the web are two very different things. Each has its own requirements, and knowing the key differences will help you achieve the best results.
One of the biggest differences is resolution. Print design needs high-resolution files so that your materials look sharp and clear when produced. For web design, file sizes need to be optimised to load quickly without losing too much image quality.
Colour is another important factor. Print uses CMYK colour, which is suited to inks on paper, while web design uses RGB, which is ideal for screens. If you do not convert colours correctly, what you see on your screen may not match what you see in print.
Layout flexibility also varies. Printed pieces are fixed in size, so every element needs to be designed for that specific format. On the web, layouts need to adjust and respond to different screen sizes, from large monitors to mobile phones.
Finally, the formats you deliver your files in will differ. Print design requires print-ready files like PDFs with crop marks and bleed, while web design focuses on formats like JPEG, PNG or SVG for images, and HTML or CSS for structure and style.
Understanding these differences can help avoid mistakes and save time and money. Rocket 5 is here to support businesses that want to get both their print and digital materials right, first time.
