Aberdeen
Science Centre
Aberdeen Science Centre is a leading visitor attraction in the North East of Scotland, dedicated to sparking curiosity and inspiring minds of all ages. Originally established in 1990 and recently transformed through a major redevelopment, the centre offers over 65 hands-on exhibits across themed zones including Energy, Space, and Life Sciences. With a strong focus on interactivity and education, it plays a vital role in promoting STEM learning for families, school groups, and the wider community.
The Challenge
The centre’s marketing materials lacked a cohesive visual identity and didn’t reflect the energy of the visitor experience. They were aiming to improve their VisitScotland rating from 4 to 5 stars and needed a more modern, engaging brand presence—especially as they launched new exhibits and events.
Our Approach
Rocket 5 began by researching the centre’s audience and brand, visiting the space to better understand their needs. A consistent visual language was developed using custom illustrations and bold layouts, ensuring every design felt bright, playful, on-theme and aligned with their values. Collaboration with the team continues to be a balance of creative freedom and close coordination.
The Solution
Rocket 5 delivered a wide range of materials—from event graphics and internal signage to van livery and marketing assets—all tied together with a recognisable illustration style and structured layout system. Each design was created to be visually engaging and perfectly aligned with the centre’s STEM-focused identity.
The Results
Aberdeen Science Centre successfully achieved their goal of increasing their VisitScotland rating from 4 to 5 stars—a testament to the improved quality and consistency of their visitor experience, including the visual communications delivered by Rocket 5.
Over the past five years, our ongoing collaboration has helped establish a recognisable and engaging visual identity that now sits at the heart of their brand. The custom illustrations and layout systems we developed have been widely adopted across marketing campaigns, exhibitions, and outreach initiatives, becoming a key part of how the centre presents itself to the public.
Before working with Rocket 5, we were struggling with an inconsistent brand that didn’t feel modern or engaging. We needed help telling our story in a way that was both cohesive and high quality, and that’s exactly what Rocket 5 delivered. They developed our new branding and helped us roll it out across everything from digital campaigns and social media templates to large wall vinyls, leaflets, and even creative pieces like jigsaws and temporary tattoos. The result has been a stronger brand identity, more efficient use of staff resources, and a consistently high standard of design across all our materials. What truly stands out is how effortless the process feels, Rocket 5 is reliable, full of brilliant ideas, and genuinely passionate about what they do. They take the time to understand our goals and always go the extra mile, no matter how tight the deadline or how complex the brief. We already recommend Rocket 5 to others, their creativity, expertise, and hands-on support are invaluable.
India Copeland
Marketing Coordinator
aberdeensciencecentre.org
