Atlas required a solution to present documents and marketing materials to clients that could be tailored depending on the situation. The idea of using a folder was the perfect solution as it could be left with a client so all the essential contact details were to hand and it could also be used at events to promote the company.
Ideas were sketched and refined, and the best approach was selected. As the 'A' was used prominently in the clients branding, this was used to create the flap, and the angles of the 'A' were reflected on the cover using a spot UV to make it more tactile.
The folder had enough room for several documents, included a business cardholder and was held together with a magnetic clasp.