An online presence is one of the most important investments a company can make. It can be the first point of contact for your customers, so it is vital that a good first impression is made. A well-designed website, both technically and visually, can drive traffic to your business directly or through organic searches. It is also important to have an online marketing strategy, which includes emails, social media and advertising. Digital design is also how the user interacts via an interface (UI) and how they experience the online world (UX).
The owners of the Bracadale bed and breakfast were looking for not only a re-brand, but also a new responsive website allowing customers to see the lodgings and surroundings, and make online bookings.
All the information was provided (including images) and a layout proposed. Once agreed the website was built with the requested functionality to meet their requirements. The images provided were also stylised with keywords added to welcome the visitors of the site and show the many things Bracadale has to offer.
Exceed wanted to announce new opportunities, and also invite customers to their stand at Offshore Europe. The email allowed the information to be delivered directly to the recipient's inbox and had a call to action to drive engagement.
The information was provided by the client with a brief as to what it needed to do. With this information the best layout was created, using both Exceed elements and Offshore Europe elements. Once complete the email was loaded into MailChimp, the email client that allows you to bulk send and track your email marketing.
Visual social media posts get more shares, engagement and clicks. Adding your headline into the image means it is much more likely to be read.
With a bit of resizing, images can be used for all social media outlets to keep your messaging consistent. Banners can also be produced to tie in with any offers or events, keeping your social media presence fresh and engaging.